![]() GTA IV redefined the open world genre in profound ways. GTA IV introduced us to Niko Bellic and the so called “HD-era” version of Liberty City. Today, that game is turning 10 years old. As a result, Grand Theft Auto was released on 29th of April 2008. A release date was mentioned in the announcement but in true Rockstar fashion, that date was pushed back a few months. ![]() But Grand Theft Auto IV was confirmed to be coming to the Xbox 360, along with some (timed) exclusive episodic content. For the reveal of Rockstar Games’s Grand Theft Auto IV (GTA IV), he sacrificed his other arm. A couple of years earlier, Moore famously revealed the next installment in the Halo franchise by revealing a tattoo in his right arm. The release of the Playstation 3 was around the corner and with all its advanced tech, often demonstrated by using rubber ducks in simulations, there was a lot at stake for the Xbox 360. ![]() ![]() “Some guys do rubber ducks, some guys do tattoos.” It was with these words Peter Moore (back then Corporate Vice President of Microsoft’s Xbox division) underlined the fiery competition the new generation of consoles found themselves in. ![]()
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